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Transform Your African Contact Center: Quick Tips to Empower Agents and Increase Productivity


Contact centers play a role in today’s business landscape serving as the primary customer service platform for companies across various industries. With the growth of online shopping and rising customer demands contact centers have become essential for fostering connections and driving business expansion.

A contact center integrates individuals, procedures and technology to handle both outgoing customer communications. Agents engage with customers through phone calls emails, live chats, social media platforms and other channels to help, address concerns, process orders and more. Efficient contact centers enable businesses to provide service resolve issues promptly promote products and gather valuable customer feedback.

As the frontline of the customer experience journey contact centers significantly influence satisfaction levels, brand loyalty and overall reputation. Their operational effectiveness directly impacts a company’s performance. Therefore optimizing contact center functions stands as an objective for organizations today.

This guide presents strategies and recommendations for enhancing contact center productivity and improving the agent experience. Enhancing performance entails focusing on personnel management practices alongside processes and technological advancements.

Today, we will delve into recruiting talent implementing training programs and coaching sessions devising motivation tactics, for staff engagement while exploring cutting-edge tools among other essential touch points.

With this strategy, contact centers can enhance business growth by delivering customer experiences.

Assessing Efficiency

Efficiency is a parameter to monitor in contact centers. Some typical methods, for evaluating efficiency include;

Call Handling Time:

This measures the duration an agent devotes to managing a call or chat. A shorter handle time generally signifies efficiency provided that it doesn't compromise quality. Most contact centers set a target handle time.


This gauges how agents adhere to their schedules. A high adherence percentage indicates that agents are handling the expected number of calls or chats during their shifts. Low adherence may indicate issues with schedules, staffing or agent motivation. Floor managers may need to conduct trial campaigns, for agent groups based on the process.

Utilization Rate:

This metric examines the proportion of logged in time that agents spend actively engaged in calls or chats. A high utilization rate suggests that agents are utilizing most of their time productively than being idle. An 80-90% utilization rate is a goal. Your platform should feature effective pause code reporting to monitor this rate.

Service level:

Service level measures the percentage of interactions that are answered within a specified time frame, such, as 30 seconds for phone calls or 20 seconds for chats. A high service level indicates that customers do not have to wait to connect with an agent. In line with behavior customers prefer not to wait than 20 seconds for a live agents response.

Average speed of answer:

This metric, closely linked to service level calculates the time customers spend waiting before their call is picked up or chat begins. A lower average speed of answer suggests increased efficiency in meeting customer needs.

First call resolution:

This is a KPI in the customer service sector measuring the percentage of customer problems resolved during the interaction without needing a follow up call or transfer. It also reflects efficiency in resolving issues

Agent Experience Factors

The experience of agents plays a role in contact center productivity. Motivated, engaged and satisfied agents tend to perform and deliver customer service. Here are some strategies to enhance agent experience;


Agents should be. Feel a sense of purpose in their work. Offer incentives such as rewards, recognition and opportunities, for career advancement. Acknowledge. Provide feedback on a regular basis.

Our system, for ranking assisted an well-known company in fostering competition among their representatives resulting in an increase in customer experience levels.

Employee Engagement:

Involved representatives demonstrate an interest in their work and the organization. Encourage engagement by showing appreciation to agents granting them independence and involving them in decision making processes. Foster. Open communication within the team.

Job Satisfaction:

Job contentment arises from finding fulfillment in ones work. Cultivate satisfaction by minimizing stress offering flexibility and maintaining workloads. Cultivate an atmosphere. Ensure that agents have the necessary tools for their roles; effective feedback mechanisms and appropriate call routing methods not only save time but also enhance satisfaction levels. 


Promote physical well being through wellness initiatives ergonomic work environments and breaks. A healthy workforce is more engaged, efficient and less susceptible to burnout.

Balance Between Work and Personal Life:

Recognize boundaries between work life and personal life by avoiding overtime hours and allowing schedules when feasible. Acknowledge that agents have commitments beyond the workplace.

By concentrating on enhancing the agent experience through motivation satisfaction levels contact centers can achieve increased productivity rates, higher staff retention rates well as improved customer satisfaction levels.

Selecting the Right Personnel:

Choosing agents is essential, for enhancing contact center efficiency and agent experience.

Personality assessments and skill evaluations are steps, in the hiring process to guarantee that agents are a fit for the job.

Personality Assessments

These tests help evaluate whether an applicants natural characteristics and inclinations align with the requirements of a contact center position. For instance individuals who are outgoing, patient and empathetic tend to excel in customer service roles. There are validated personality assessments to gauge traits such as extraversion, emotional stability, agreeableness, conscientiousness and openness. These tests offer insights into how candidates will handle the challenges of the job.

Skill Evaluation

In addition to personality traits it is important for contact centers to assess candidates’ skills during recruitment. Essential skills include communication abilities, active listening skills, problem solving capabilities, technical expertise and stress management proficiency. Skills can be assessed through methods like interviews, tests, writing samples, presentations, role playing customer scenarios among others. Checking references also helps in understanding applicants skill levels. Only candidates showcasing the skills should progress further in the hiring process.

Effective Training on Products/Services:

Proper onboarding and continuous training play a role in equipping agents with the required knowledge and abilities to excel in their positions. An effective training regimen should offer comprehensive onboarding sessions, for hires covering processes within the contact center system usage guidelines, product/service details, soft skills enhancement, and company principles.

During the training period new employees typically undergo an onboarding process that spans over a few weeks and involves a combination of classroom sessions, job shadowing and practical hands on experience.

To ensure that agents are well equipped and continuously improving their skills regular refresher training is offered. These courses cover product knowledge, system updates, skill enhancements and compliance policies to keep agents informed and up, to date.

Additionally, coaching sessions and feedback from managers play a role in enhancing agent performance. Through one one-on-one coaching sessions, managers provide guidance to help agents excel in their roles. Feedback is essential for agents to understand their strengths and areas for development. In today's evolving work environment leveraging AI technology for performance assessments has become imperative. DialShree’s AI driven voice analysis module has significantly reduced call analysis time by 91.86% while also boosting the First Call Resolution (FCR) ratio.

Have you checked this blog post? Here's Top 7 Customer Service factors in Africa

Equipping contact center agents with the tools can greatly impact their productivity and overall experience. Here are some essential tools to consider:

Bridge between right platforms:

 A robust CRM system streamlines access to customer data for agents without requiring customers to repeat information. It offers a view of customer interactions across channels saving time for agents and enhancing customer satisfaction. When selecting a CRM system prioritize features like user interface design, omnichannel support capabilities and seamless integration, with systems.

Knowledge Bases

Knowledge bases play a role, in assisting agents in addressing customer queries without the need for transfers or callbacks. They help reduce the handling time and enhance the likelihood of resolving issues during the call. It is important to select a knowledge base that's easily searchable and regularly updated. Covers a wide range of topics including products, services, processes and troubleshooting steps. Additionally empowering agents to contribute their knowledge can further enhance the effectiveness of the knowledge base.


Automation plays a role in streamlining operations by utilizing IVRs, chatbots and AI technology to handle inquiries. This enables human agents to focus on issues that require human intervention. Exploring speech analytics and text analytics can reveal opportunities for automation while ensuring that live agents oversee automated processes to ensure transitions when necessary. While automation boosts efficiency maintaining a touch through interaction remains essential.

Performance Management

Performance management plays a role in enhancing contact center productivity and agent satisfaction. Establishing goals providing coaching and feedback and aligning agent incentives are key components of effective performance management.

Goal Setting as per Nature of the Process:

  •  Define measurable goals that align with contact centre performance indicators such as average handling time first call resolution rate and call waiting times.
  • Ensure that agents comprehend how their individual goals contribute to contact center objectives.
  • Collaborate, with agents to establish goals that're both attainable yet challenging enough to drive motivation.
  • Coaching and Providing Feedback
  • Regularly offer guidance to agents through call monitoring observing alongside them and analyzing performance data.
  • Focus coaching efforts, on enhancing skills and achieving objectives than focusing solely on criticism.
  • Provide feedback to agents after calls to reinforce actions.
  • Organize one on one sessions weekly or monthly to discuss performance and areas for growth.


  •  Connect agent rewards and acknowledgments to meeting goals and performance standards such as through bonuses or awards.
  • Foster an incentive culture centered around teamwork than competition.
  • Maintain transparency regarding incentive qualifications and payouts.
  • Explore monetary incentives like extra paid time off or preferred scheduling options. 

By setting objectives and linking coaching, feedback and incentives to performance outcomes agentsre encouraged to enhance productivity and elevate the customer experience.

Forecasting & Scheduling

Accurate forecasting ensures that the appropriate number of agents is scheduled to handle expected contact volumes at any given moment. Underestimating can lead to long wait times, high abandonment rates and dissatisfied customers.

On the hand overestimating results, in agents and unnecessary payroll expenses. Based on the process utilizing dialing methods could have an impact. Our esteemed clients, in the customer service industry with 40% adoption of this approach have seen an increase in agent efficiency up to 96%. Want to learn more?

Intraday Management

While no forecast is perfect effective real time intraday management is crucial. Keep an eye on performance indicators such as service levels, queue lengths, agent occupancy and customer satisfaction. Stay prepared to make adjustments like call routing modifications bringing in agents offering overtime or redirecting calls to locations as necessary to uphold service levels throughout the day.


 Introduce a peer-to-peer recognition program that allows agents to acknowledge each other for customer service and teamwork. This initiative helps cultivate a work environment.

 Publicly recognizes performers during team meetings or newsletters. Highlight behaviours that you wish to promote.

 Empower team leaders to offer informal recognition by appreciating agents who go the extra mile by staying late to assist with projects.

Career Development

Establish career paths and growth opportunities to retain agents. Provide training opportunities and challenging assignments for agents to enhance their skills. Implement training and mentoring programs that support agents in advancing their careers, within the organization.


Regularly conduct employee satisfaction surveys for feedback collection.

Demonstrate your attentiveness by putting improvement plans into action based on feedback, from surveys. Inquire about factors that drive engagement such as recognition, opportunities for career advancement relationships with managers and more. Monitor engagement levels over time. Conduct follow-up surveys post-implementation of initiatives to gauge their impact. Remember, aligning goals with team goals is key to achieving success.

Establishing a Favorable Work Environment

A work environment plays a role in enhancing productivity and the overall experience of agents in contact centers. This positivity stems from leadership and permeates across the organization as a whole. Here are some suggestions for fostering a work culture;

Encourage Teamwork

Provide avenues for agents to collaborate and support one another. Consider implementing buddy systems for recruits or engaging them in group projects. Brainstorm solutions collectively as a team to foster a sense of value and involvement among agents.

Cultivate friendships and connections among agents through team building activities fostering camaraderie and mutual support.

Embrace Inclusion & Diversity

Prioritize diversity, in recruitment efforts. Varied backgrounds and perspectives contribute to creativity and problem-solving abilities within the team. Ensure all agents feel welcomed, respected and heard irrespective of gender, race, age or other differentiating factors.

By emphasizing leadership, teamwork, diversity and inclusion practices contact centers can cultivate a work culture that boosts employee satisfaction leading to improved customer experiences—ultimately resulting in heightened productivity levels.


While platform progress can enhance returns, on investments and reduce the need for involvement customer satisfaction remains paramount as customers often favour interactions for their empathy and emotional value. Combining a touch, with communication platforms can yield remarkable results. With 17 years of expertise, DialShree offers cutting-edge features and AI assistance to fulfil your platform needs. Schedule a demo today!

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