A 140-series number is a telephone number range designated by TRAI for promotional voice calls made by entities across sectors in India. Businesses can use these numbers for marketing, sales outreach, promotional offers, and other commercial voice campaigns.
How Does a 140-Series Number Work?
- A business obtains a 140-series number through a telecom service provider
- The number is used for permitted promotional voice calling activities
- Customers can identify calls made from the designated promotional number range
- Businesses can use the number for outbound marketing and promotional campaigns
- Calling activity can be managed through a business telephony or contact center platform
Why Businesses Use 140-Series Numbers
| Benefit | What It Means in Practice |
|---|---|
| Promotional calling | Designed for outbound promotional and marketing voice calls |
| Recognisable number range | Helps customers identify calls as promotional communications |
| Business calling | Supports large-scale outbound calling campaigns |
| Campaign management | Can be integrated with business telephony and contact center platforms |
| Regulatory alignment | Provides a designated number range for promotional voice communications |
140-Series Number Use Cases by Industry
| Industry | Common Use Case |
|---|---|
| Banking / BFSI | Promotional offers, product campaigns, and customer outreach |
| eCommerce | Sales promotions, new product campaigns, and promotional offers |
| Education | Course promotions, admissions campaigns, and lead follow-ups |
| Real Estate | Property promotions, project campaigns, and sales outreach |
| Retail | Promotional campaigns, offers, and customer outreach |
Elision's 140-Series Calling Solution
Elision's DialShree enables businesses to manage outbound promotional calling through a centralized cloud telephony platform. Businesses can manage campaigns, agents, call routing, reports, and other calling operations from a single platform while using the appropriate number range for their communication requirements.